A focus on managing customer relationships and a desire to provide a memorable customer experience are two factors that distinguish organisations that lead in the provision of excellent customer service. As a result, Customer Management has become a management tool of great strategic importance. The future development of Customer Management depends not simply on more investment in IT, but on understanding how Customer Management really works; building transferable knowledge and turning it into effective practice.
The Henley Centre for Customer Management, under the directorship of Professor Moira Clark, provides a genuine opportunity to harness the forward thinking that could put you ahead of your competition. It brings together business practitioners, industry thought-leaders and experts/academics to help organisations to tackle today's business challenges through an ongoing programme of workshops and highly focused research projects.
1. On 24th September, 2010, Professor Moira Clark participated in an online webinar hosted by Huntswood on Complaints Management. If you are interested, you can still enter through the following link to view the recording: Complaints Outlook 2019 Webinar
2. Guest blog: Make it Easy to be a Customer - the key to good customer experience.
In this blog, hosted by Huntswood, Professor Moira Clark discusses the importance of making customer interaction with companies as easy as possible, and how this leads to increased engagement and value creation when done the right way.
“Gaining, holding onto and increasing the lifetime value of customers is key to the success of any growing business, but there’s certainly no ‘one-size-fits-all’ solution for achieving this.”
3. In March 2019, Professor Moira Clark presented the overall award to Firstsource Solutions UK Ltd at the UK Complaint Handling Awards'19 presentation ceremony. She also acted as a judge for these awards. If you want to know more about the awards and category winners please use the link Winners and finalists
4. The HCCM has developed a short survey focusing on issues in customer management that are presenting a challenge to individuals in their role currently, and also their likely impact in the future. The survey asked the three following questions:
- Thinking about your current role, what presents you with the greatest challenge or keeps you awake at night?
- From the following list, please select up to 3 others that you feel are also a challenge.
- Finally, can you rate the future impact of the following issues on your organisation?
The survey was initially distributed to HCCM contacts and members attending a workshop at Henley, as well as being featured on the Huntswood LinkedIn page. The survey was also distributed to Henley Business School alumni who are located worldwide.
In total, 407 responses were received, and the findings are summarized in our report that can be viewed at Issues in Customer Management (05.01.2019).
Primary Objective of the Centre
To promote Customer Focus and Service Excellence best practice through observing practice in leading companies and synthesising this into useful knowledge that helps members to improve their own Customer Management and Customer Service plans and implementations.
Benefits of membership
- Network opportunities with thought-leaders in customer management.
- Involvement in the research programme and early access to results and reports.
- Attendance for up to 3 delegates at a series of hands-on workshops.
Please refer to our current Membership Booklet (for membership year 01/08/2019-31/07/2020) for a full description of membership benefits and costs.
Let us keep you informed
We like to keep our contacts informed about our annual membership programme and any other conferences and events that we organise that we think they might be interested in.
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Please click on about us to find out more about the centre, our members and the HCCM team. Forthcoming events are shown on our programme page and you can see details of our research programme and our library of reports on our research page.
If you are interested in becoming a member of the Henley Centre for Customer Management or just want to discuss it further, please click on contact us.
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